Choosing the Right Metrics to Maximize Profitability and Shareholder Value
نویسندگان
چکیده
J. Andrew Petersen a,∗, Leigh McAlister b, David J. Reibstein c, Russell S. Winer d, V. Kumar e, Geoff Atkinson f a Kenan-Flagler Business School, The University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, United States b McCombs School of Business, University of Texas at Austin, Austin, TX 78712, United States c Wharton School, University of Pennsylvania, Philadelphia, PA 19104, United States d Stern School of Business, New York, NY 10012, United States e J. Mack Robinson School of Business, Georgia State University, Atlanta, GA 30303, United States f Overstock.com, Salt Lake City, UT 84121, United States
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